![]() ![]() Google is aware that Apps are becoming ever more important – 86% of time spent browsing on mobiles is through apps (, 2014). ![]() There are some good changes in here for people on both sides of AdWords although there is nothing in there as dramatic as enhanced campaigns – where you needed to make changes to your account, these will be optional changes. Some of the AdWords innovations on the way in 2014:Ģ014 looks like being no different with Google announcing its first major raft of AdWords updates in late April. For businesses using AdWords and searcher’s there’s been click to call extensions, location extensions, seller ratings and even search boxes in ads as we showed you a couple of weeks ago. After all, this is what Google does best.įrom our point of view there’s been AdWords editor, enhanced campaigns and a friendlier user interface within AdWords itself which has led to it being easier to manage those campaigns as they grow over time. It changes with new innovations and updates to suit what it thinks both searchers and advertisers would find useful. Google Adwords is a product which changes rapidly overtime – there were a massive 18 AdWords innovations and updates in Q4 of 2013 (, 2013), averaging over 1.5 new features every week for that period! This shows how important it is to keep up to date with these changes to ensure you can get the most out of your AdWords account.
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